Two prominent suppliers, Stormtech Performance Apparel and Hit Promotional Products, have embarked on a strategic partnership aimed at fostering mutual growth.
Hit Promotional Products, headquartered in Florida and ranked fifth in the North American promotional products industry, has expanded its offerings to include products from Stormtech Performance Apparel, a Vancouver-based company ranked 30th on Counselor's Top 40 supplier list.
This partnership enables U.S. promotional distributors to access Stormtech's apparel and bags through Hit, along with decoration services for these products.
Stormtech's focus on expanding sales in the United States is underscored by the inauguration of its inaugural distribution center in Dallas, TX, marking a significant milestone for the company. Moreover, this collaboration adds another prestigious brand to Hit's portfolio, which already includes esteemed names like Hari Mari, Matador, and Cordova.
Blake Annable, CEO of Stormtech Performance Apparel, expressed enthusiasm about the partnership, highlighting Hit's robust infrastructure and commitment to exceptional service as key factors aligning with Stormtech's values.
The #TMX1 Stormtech Ozone Men's Hooded Shell is one of the products now available through Hit.
CJ Schmidt, CEO of Hit Promotional Products and a prominent figure on Counselor's Power 50 list, confirmed the partnership's nature, emphasizing Stormtech's alignment with Hit's core values of quality, sustainability, and innovation.
Stormtech's emphasis on sustainability is evident in initiatives like the Pure Earth collection, which utilizes recycled polyester and Better Cotton Initiative-certified cotton. Additionally, the company is committed to further eco-friendly endeavors, including the launch of a circular design collection by autumn 2024 and transitioning its top-selling styles to sustainable options by the following year.
Social responsibility is paramount for Stormtech, as demonstrated by its 1:1 Initiative, where 1% of global sales are donated to charitable organizations in the form of essential gear and apparel.
Hit reported a robust revenue of $433.8 million in North American promotional product sales in 2021, while Stormtech's sales reached $49.4 million in the same period. These figures contribute to their rankings on the Top 40 list, with updated rankings expected in July.
The partnership between Stormtech Performance Apparel and Hit Promotional Products signifies a significant advancement in delivering premium products accompanied by program-friendly services, reflecting their shared commitment to excellence and sustainability.