Branded water bottles are one of the best options for gaining exposure and brand recognition for your company using promotional products. Since they can be used every day and taken almost anywhere, branded drink bottles can showcase your company name and logo to all people.
More importantly, they are a practical gift that your customers will highly value and help strengthen your relationship with them.
But what do you need to consider when using branded water bottles to promote your company? This guide will cover everything you need to know when ordering promotional beverage bottles.
Why use a branded water bottle?
Promotional products are a long-term marketing technique based on a simple premise. By giving your customers a valuable gift, you can build a stronger relationship with them by providing them with added value from your company. In addition, this gift can effectively promote your brand as it exposes new people to your name and logo.
Promotional drink bottles work particularly well as promotional items for many reasons. First, they are helpful in everyday life, ensuring that your customers will use them for a long time. Research by the wholesale Promotional Products Association International (PPIA) shows that 3 out of 4 people will continue using a valuable promotional item.
Promotional drink bottles are also very affordable and easy to manufacture in bulk. Combined with their long-term use, personalized beverage bottles can create cost-effective exposure for your brand. Over their lifetime, hundreds of people are likely to see them - and as a result, your brand! It's all about personalized beverage bottles.
The average cost per impression for a promotional water bottle is estimated to be under 0.5 cents - making them highly cost-effective. Branded Water Bottles
The overall brand exposure of a personalized water bottle can be very high because beverage bottles can quickly become a part of everyday life. It will soon become a habit for your customers to take your water bottle with them when they go to work, travel, or play sports.
The connection between water bottles and fitness is particularly beneficial due to the growing fitness trend among young people, explains Melissa Ralston, vice president of marketing at BIC Graphic." Fitness isn't just a trend; it's a lifestyle. As health and wellness awareness increases, so do the variety of products that support it. We have shaker bottles, athlete bottles, and vacuum insulated drinkware that keeps drinks cold throughout the workout."
Finally, custom beverage bottles help promote an eco-friendly image, offering several environmental benefits. Reusable branded bottles help reduce plastic waste by avoiding the purchase of bottled beverages. They can also be made from sustainable, recyclable, or biodegradable materials to help further reduce waste.
In recent years, promotional product experts have often highlighted branded bottle benefits. For example, Toni May, marketing manager at Fully Promoted, says, "Trends will continue to follow consumer demand for environmentally friendly products such as reusable water bottles."