Most lawyers used to advertise their services on park benches, on buses, and even in the yellow pages. Fortunately, most of these practices are now obsolete, replaced by more sophisticated advertising methods. Today, promotional products are one of the most effective forms of advertising, and lawyers are taking note!
1. Abraham Lincoln Bust Stress Ball
Did you know that Abraham Lincoln was a lawyer and politician before he became President? The bust of Lincoln is not only unique, but also is made of soft foam that your client can squeeze to relieve pressure. After all, it's no secret that going through legal litigation can be stressful for anyone.
2.Police Car Magnet
While the magnet may not have flashing red and blue lights, its design will still be as eye-catching as a real police vehicle. Lawyers working on criminal cases or other traffic laws can use this good to promote their practice! Magnets can be placed on the refrigerator at home or in the office, with enough space to add all your information.
3. Plush Eagle Toy
The bald eagle represents the strength and freedom of America, and it's a very cute stuffed animal. Almost any type of lawyer can use this good to promote their services! If your clients have children, it's also a great thing to put a smile on their faces.
4. Leather Coasters
Coasters are useful for protecting a table from water rings, so why not give your client a set that they keep at home? They are practical goods that anyone can put to good use. These leather coasters have a high-end look and feel, making them the perfect "thank you" gift with your logo at the top. You can even keep a tea set in your office to protect your desk.
5. House-Shaped Keychain
Buying a house is an exciting time for your clients, so why not add a customized house-shaped key chain to their brand new set of keys? The shape of the house is also suitable for lawyers dealing with families or children's services. You can add your contact information so that your customers can easily contact you with questions, concerns, and even referrals!
6. Credit Card Mints
Mints are a handy item, ready to feel fresh with what you need. Not only do they help prepare your opening statement, they're also great for customers. These credit card mints can be easily to place in a pocket or briefcase for easy access.
7. Money Stress Ball
There's nothing wrong with adding a bit of humor in your ads. Humor makes your practice easier for potential clients to remember! If your company handles finance, investments or trusts, a $100 ball of pressure is perfect.
8. Popcorn Tin
Snacks are something anyone can get behind. Canned popcorn is a great gift for past and present clients. You can give them out around the holidays as a "thank you" or as a warm welcome to newcomers. Once your contents are gone, your client can reuse the tin.
9. Webcam Cover
Is your job to protect your customers' privacy? Webcams are a useful item for your customers to use on their laptops at home! You can add your company's name or logo to this budget-friendly project to add a personal touch. Consider keeping these items in your office, on any laptop or monitor with a camera.
10. USB Drive
In any legal case, there are usually a lot of documents to keep track of. Flash drives are a great way to keep you and your customers organized. Put all the important documents on the flash drive and give them to your client. This helps reduce paper waste and keep everything confidential.
11. Stylus Pen
Whether you're signing a contract or just taking notes in a meeting, a good pen is a must for any lawyer. Keep pens with the company's name on them for customers to take home. This is an easy way to spread your practice. Pens with stylus tips are also ideal for touch devices.
12. Padfolio
Next time you appear in court, you and your clients should look elegant and professional. Padfolio is an important project to help keep documents organized and confidential. There are compartments for business cards, pens and even phone chargers.
Can a Lawyer Advertise?
Yes! Lawyers can and should advertise their services to gain new customers, to connect with other professionals, and to spread their reputation locally. There are many ways to get lawyers to spend their advertising budgets on digital ads, even print ads.
Lawyers should be careful to personalize their advertising. An easy way to do this is to use promotional products like the above! There is no better way to personal contacting than to give a potential customer a useful item with your name and contact details.
Final Thoughts
Lawyers have a unique advantage in advertising because they develop personal relationships with their clients. Using promotional products to advertise a lawyer's business is obvious because they can help new clients feel important. Whether a lawyer is fresh out of school or established within a practice, it makes sense to advertise promotional products.